Vision
To be the most distinguished and prominent performing arts centre in the world.
The essence of the Sydney Opera House vision is ‘live performance every day’ and in delivering this we aspire to be the best. Our visitors will come to enjoy some of the best live performance experiences in the world, from one of the best hosts, and in one of the world’s best buildings.
Mission
To be a home for international calibre performing artists, whose works resonate with audiences around the world.
To be the best host, welcoming, engaging and inspiring every visitor through compelling experiences, each and every day.
Brand
Our Brand Essence is ‘Live Performance Every Day’ and our Brand Values are Creative Energy, Open Spirit and True Substance.
Goals
Sydney Opera House has four key goals:
Goal 1: Expand and internationalise our horizons in performing arts. Take a leadership position by leveraging our brand and capabilities.
Goal 2: Achieve a sustainable enterprise, which secures the appropriate government support and operational freedom to grow commercial and philanthropic returns.
Goal 3: Complete the interiors of Sydney Opera House to Utzon’s designs. Achieve a funding solution to the Opera Theatre project, venue renewal priorities and ongoing maintenance.
Goal 4: Nurture a performance culture, which utilises our resources and skills more efficiently and which explicitly values and acknowledges our people.
These goals are an important contributor to the NSW Government State Plan priorities of:
- increased participation in the arts and cultural activity;
- increased business investment in NSW; and
- increased customer satisfaction with Government services.